What is the use of having a cool website if no one else sees it? Everyone familiar with content and context marketing knows that leaving content unoptimized is the surest way to lose the online game. Now and then, Google’s search engine keeps evolving as the company aims to give users the nicest cyberspace experience. Therefore, if you want to stay ahead on the online game, you have to keep up with the changes.
Here’re 2019 must-have tools, therefore, to give you an edge in Search Engine Optimisation (SEO):
- Yoast Plugin
Yoast Plugin is a must-have tool for WordPress platform bloggers. It’s useful in:
•Assessing the readability of the content
•Determining the best position for your keywords
•Determining how relevant or dense your keywords are and what the necessary modification could be.
•Adding meta-description to a website and optimizing the title tag
- Google Tag Manager
If you want to monitor your campaigns, you’ve got to make use of tracking scripts such as Quantstats and Google Analytics to get insight into the characteristics of the traffic. Google Tag Manager, on the other hand, allows you to modify Quantstats or Google Analytics scripts to watch out for certain traffic metrics and execute smart campaigns by
•Implementing a heat map tracking tool
•Deploying tracking codes faster
•Troubleshooting and rectifying tag errors
- Google Search Console
Wish to find out how your website is performing so far? Then Google search console is your must-have tool to:
•Know issues the web encounters as it throughout your website.
•You will find out the reasons behind poor ranking: poor loading pages and broken links among more.
- Google Analytics
As aforementioned, Google Analytics is a platform with a tracking script that produces statistics you can use to gain insight into a blog visitor.
•You will benefit from insights into the bouncing rate, impressions generated and the average time a visitor spends on the website
- Keywords Everywhere
This Google Chrome Extension has proven to be useful in providing metrics to analyze and find relevant high-performing keywords. It can be used with other tools such as Google Console, UberSuggest to analyze keywords based on:
•Search Volume
•Cost-per-click
•Competition
- SEOSiteCheckup
Want a quick audit of your website? This tool provides you with an audit report of your site in just a matter of minutes and you can make use of the insight to fix issues.
•Just type the URL of your website into the tool to begin the analysis.
- Screaming Frog
On the heels of SEOSiteCheckup is the Screaming Frog software that helps identify SEO optimization issues on your pages.
•It provides information on broken links, Meta description, title tags, and more.
•Helps to come up with a plan on how to fix poor ranking pages.
“Screaming Frog is a very underrated tool, being able to quickly pinpoint issues across your website and provide the fixes necessary. Especially in an age where Google has a dozen algorithm updates which punish poor website functionality” says Tal, CEO of Rise Marketing SEO Company
- SEMrush
Wish to snoop on your competition and know what they are getting ranked for? SEMrush allows a user to evaluate his/her content alongside that of the competitors and analyze Backlinks, Keywords, Social media, and more.
•It helps to locate competition you didn’t know you had.
•Helps to update content
- Ahrefs
Ahrefs is just like SEMrush, but while SEMrush excels in technical analysis and keywords research Ahrefs is the best when it comes to backlinks analysis because it has a more significant backlinks database. Ahrefs gets praised because:
•Ahrefs keyword data has proven to be more accurate.
•The competitive analysis tool helps snoop on competitors and identify which keywords to target.
•Useful in site audits.
- AdWords Customer Match and Similar Audiences
Customer Match lets you find other relevant customers by uploading your customers’ file to Google which then does some cluster analysis to find similar customers on the cyberspace and create a Similar Audience file of prospects you can target when they later sign into their respective Google accounts.
•It’s useful for context marketing – targeting prospects at the right time.
In retrospect, technology is making it possible to strategize and execute smart campaigns. Just remember that Search Engines keep improving so the old technical fine-tunings of getting to the top of page rankings no longer cut it today: You can get to the top of the search results of audiences who don’t want to work with you; the key, therefore, is to aim for the relevant audience. Make use of the above-mentioned tools then to update and contextualize your content relevantly, won’t you?